GouldNow is an investment in creatively leveraging assets and opportunities now, while maximizing the efficient use of resources. Simply put, the GouldNow Initiative puts our mission into action, in the now, in addition to securing future success through the Gould Fund.

Our Vision

Gould will become a destination for the most innovative and challenging, academic, artistic, and athletic programming, known for relationships that foster resilience, achievement, and creativity. Gould will be a school that invests in and leverages its assets and opportunities while maximizing the efficient use of resources.

Funding the Vision

What you’ve read in our vision is happening now. Our faculty and our students are using innovation to make our school, our community and our world a better place, and GouldNow is meant to support our vision for the school right now.

To fund this vision, we have kicked off a three-year major gift initiative to raise $5 million in multi-year commitments, inclusive of our yearly Gould Fund goals, that would invest in the signature programs that drive enrollment and the student experience and invest in the liveability of and sustainability of our campus.

The return on these investments is not only indirectly supporting our students and teachers through major upgrades to campus that provide enormous relief to the bottom line, but the equivalent of adding over $30 million to the endowment.

Capital Priorities

The Gould Fund

Supporting Gould Academy’s students and faculty.
FY17 Goal: $535,000
The Gould Fund is the foundation of Gould Academy. With over 1000 donors contributing, each dollar is put straight to use helping to support the student experience. Did you know that tuition only covers 83% of the Gould experience? The remaining 17% comes from our endowment and the Gould Fund. The Gould Fund supports student scholarship, faculty development, the arts, athletics, and technology. The support of Gould alumni, parents, and friends is critical to both sustaining and enhancing the Gould experience.

Investing in People and Place

  • Sustainability
  • Dorm Renovations
  • Faculty Home Renovations

Gould Academy is a special place with special people. The Academy has long been committed to sustainability and innovation. Recent projects have allowed us to convert the lighting in Ordway Hall and Hanscom Hall to highly efficient LEDs. We have upgraded the boilers in Farnsworth Fieldhouse and Ordway Hall, installed solar panels on the Admissions Building, and converted Hanscom Hall from steam to hot water heat. Vogt House, Park-Mason House, and two faculty apartments are currently heated using wood pellet boilers.

GouldNow will help us take the next step in making our campus more livable, more marketable, and more sustainable. We hope to make upgrades and renovations to our student living spaces (adding insulation, replacing inefficient lighting with LEDs, installing temperature controls in rooms) and faculty homes. These types of upgrades not only affect the daily living and learning environment of our students but also make a big difference in our carbon footprint and bottom line.

Investing in Program

Bingham Hall Upgrades
Bingham Hall is a landmark on campus. It is where we gather each morning for assembly. Its façade holds the unofficial Gould motto: To Thine Own Self Be True. The 550-seat auditorium has hosted screenings by Academy Award-winning documentarians; readings by renowned poets; lectures on topics such as human rights, climate change, and avalanche awareness; ballets; rock bands; chamber orchestras; small one-act plays and huge Broadway musicals.  But Bingham Auditorium has been doing all of this with insufficient equipment and systems. We hope to soon begin a complete overhaul of the systems in Bingham Auditorium, including upgrades to projection, sound, lighting, and rigging. Our new sound and projection system will be capable of streaming live performances from the Metropolitan Opera, host film festivals, and provide flexibility for both residents and touring performing arts productions.

The Competition Venue Improvement Campaign
The Competition Venue Improvement Campaign is a joint effort of Gould Academy, Sunday River, and Sunday River Ski & Snowboard Club to create the premier race training venue in the northeast. It is a major step forward for Gould and a significant improvement to race training facilities for all at Sunday River. The project includes eliminating the Over Easy trail, which currently intersects Monday Mourning. The second phase will see a surface lift installed the length of Monday Mourning. A surface lift means more repetitions for all student-athletes training at Sunday River. More repetitions means better results. By decreasing the time up the mountain by almost 40%, a surface lift provides greater training efficiency and more engagement with coaches. The improvements to the competition venue position Sunday River and Gould Academy as a premier race training venue in the northeast.

Investing in Innovation

Hanscom Hall Renovation
$2.9 Million – COMPLETED!
In June of 2014, we began to transform the lower level of Hanscom Hall into a bright, social, and inspiring place built for student-driven creativity, collaboration, and innovation. By January 2015, we reopened our doors a new campus store and student center, a far more expansive Marlon Family IDEAS Center, not to mention an outdoor terrace and renovated bathrooms. Most recently (September 2015), students arrived back to school to upper floors that matched the grandeur of Hanscom’s lower and ground floors, thanks to new paint, lighting, refinished floors, and furniture featuring desks by Maine Made Furniture Co.

Learn more about the Hanscom Hall Renovation here.

If you have questions about the GouldNow campaign, capital projects, named gifts, or supporting Gould Academy, please contact Amy Connell, Director of Alumni and Parent Relations, at 207-824-7762 or connella@gouldacademy.org.

Amy Connell

Director of Alumni and Family Relations
B.A. Saint Michael’s College


Mrs. Connell joined Gould in July of 2017. She brings with her a wealth of experience having held positions in Alumni Relations at both Hebron Academy and Bates College. Prior to her jobs at both schools, Mrs. Connell worked in fine wine sales in New York and Maine. Additionally, her passion for the arts led her to Boston for a position at the Museum of Fine Arts as well as an assistant directorship at a community art center in Newton, MA.

A native of Western New York’s “Snowbelt,” Mrs. Connell loves Maine’s long winters. Whether it’s riding Sunday River’s Magic Carpet with her daughter or chasing her husband down the slopes, she can be found outside enjoying the white stuff. And when the seasons change, she enjoys hiking, biking, and horseback riding.

Mrs. Connell resides in beautiful Bethel with her husband, Rogan, and their young daughter, Elinor.